Personal Styling · London
Feel confident and empowered in a wardrobe and style you truly love.
No one is you, and that's your power.
No one is you, and that's your power.
My mission is to help women build stylish, effortless wardrobes that align with who they are now and where they are going.
When you walk into a room, your outfit will tell the world who you are before you have spoken.
You feel lighter, more confident and authentically you.
Every item in your wardrobe represents a version of yourself. But how many of those items really dress the woman you are right now?
Expressing who we are through clothes is something many of us struggle to do. Often juggling a career and home life that demands different things from us, can leave us feeling overwhelmed, and with little time for any consideration on how we want to present ourselves to the world.
I truly believe that clothes have the power to change your life. Getting dressed affects your wellbeing. Be it professional or personal, putting an outfit on that expresses YOU is a game changer.
When you look good, you feel good & you do good.
You stand taller, you are unapologetically yourself and people understand the real you.
Everyone is styled differently, because you are unique. But the goal is the same - to build your confidence in your style and leave you feeling happy and reenergized.
Whether you're balancing work, family, or both, getting dressed should feel simple and uplifting - not overwhelming.
Does any of this sound like you?
This Is Where I Come In.
Style is not a one size fits all formula. It is a personal formula, and until you have discovered yours, your wardrobe is not going to serve you.
I want you to feel confident, empowered and love what you see in the mirror.
The average woman makes over 100 micro-decisions about clothing every morning. That is a lot of stress before you have even finished your coffee. Every time you put something on, then take it off again it registers as a failure in your brain. You're automatically setting off on the wrong foot.
Let me help you erase that stress and give you some time and energy back.
Many women I have worked with have tried to solve the problem themselves. Throwing out half of their wardrobe, shopping for replacements, listening to the noise on Instagram of what to buy and how to style it, and yet they still end up with the same problem - nothing to wear and feeling disconnected from their outfits. This is a style identity & wardrobe strategy problem.
But with my help… Together, we'll create a refined wardrobe that reflects who you are, feels effortless, flatters your body, works for your lifestyle and allows you to show up with confidence every day. Every piece in your wardrobe will work for you and I will give you the tools to understand how and why.
No more wasted energy or time spent stressing about what to wear or throwing money away buying items of clothing that do not serve who you are.
Pulling an outfit together will be hassle free. You will simply be able to get dressed as the woman you are, for whatever the day holds.
You will have clarity and confidence in your style. And you will be able to dress yourself for any occasion.
You invest in yourself when going to the hairdressers or gym, working with a stylist is the same. Great style is an investment in yourself.
Every style journey is structured and personal to you. The best place to start is with a quick call to discuss your needs.
Get In Touch
Quick, focused advice for any style question or outfit dilemma - exactly when you need it.
Discover the colours that enhance your natural features and elevate your look every day.
Refresh and refine your wardrobe so it works effortlessly for your life.
Transform what you already own into fresh outfit combinations that feel new again.
A guided, stress-free shopping experience to build a wardrobe that truly works for you.
A curated selection of pieces, styled and ready for you to shop from home.
A simple reset to keep your wardrobe aligned with the season ahead.
Inspiring keynotes on personal brand, executive presence, style and colour psychology.
Gather your favourite women for an experience they won't forget.
If you know you are ready for your style transformation and want to get moving fast, a package is the option for you.
All packages can be bespoke. We start with a free call to discuss your needs and decide what is right for you.
Life is short and we all deserve to look and feel like the best version of ourselves.
I absolutely love clothes and I have always used them to express myself and how I want the world to see me. My mum told me I started picking my own outfits from the age of two and I haven't stopped since.
My teens and twenties were pure fashion, I wore every latest trend possible, mostly all at the same time. It was fun & experimental. My thirties started to take a more refined approach as my career gained pace. Still me, but more elevated, I started buying less, but better. Now in my forties I am more confident than ever in how I dress and I am bursting with passion wanting to help as many other women as I can.
But, such is life, it was not always a straight road to be in this place. As life grows - whether building a career, raising a family, or balancing both - it's easy for style to take a back seat.
We compare ourselves, our bodies change, we try things because other people have them, we listen to so much noise and the doubt sets in. Often your wardrobe is the first place this shows.
Becoming a mum was a turning point for me. I was starting not to recognise the person at home everyday. So, I began to see getting dressed not as routine, but as a form of self-care, something that could shift my mood and set the tone for the day. Feeling put together, even on the most chaotic of days, helped me feel like the new best version of myself again. I looked better and I felt better.
Later, a career shift brought a new chapter and once again, it was my wardrobe that gave me the confidence to step into it, knowing who I was and what it was I wanted from life.
That's truly when I understood the power of style and I have wanted to help other women discover this power since.
I'm Charlotte - a personal stylist and colour consultant based in London, with over 20 years of experience in the fashion industry. I've worked behind the scenes dressing women of all ages, shapes and lifestyles, helping them to love and feel confident in what they wear every day.
Trained at the London College of Style, I specialise in creating wardrobes that not only look good, but truly work for you - your life, your body and how you want to feel.
I'll help you create a wardrobe that reflects and serves who you are today.
Style isn't one single universal formula. It's personal and should feel natural, effortless, and completely you.
If you're thinking of working with Charlotte you should do it, my work wardrobe has never looked or felt better. The whole experience was personal, polished and genuinely great. She started with my colours, which was such a fun eye opening process. I now understand exactly what shades work for me and why. She has a great eye and made it easy to see what to keep, what to ditch and any gaps to fill. Everything was finished off with a beautiful styling options book I can refer back to whenever I need it.
I finally feel like me and love getting ready for the day. I can't recommend Charlotte enough. If you're thinking about it, you won't regret it. I'm SO pleased I worked with Charlotte, it's been game changing for me! No more meltdowns when I'm getting ready, or feeling completely lost with what to wear feeling like I have no outfits, yet my wardrobe was overflowing. I feel like a weight has been lifted! Charlotte's help to find my style has been incredible. I now have a wardrobe of clothes I love and so many outfit combinations.
I loved the experience and would highly recommend it to anyone who similarly hasn't considered their best colour matches and who may need help in adding some fresh new pieces to their wardrobe. Charlotte performed a colour analysis for me and it was the first time I've ever considered how colours influence my appearance and style. She was so thorough in explaining the process. After we met, Charlotte pulled many looks from some of my favourite brands and I can't wait to build on my wardrobe with my new knowledge in mind.
I cannot recommend this experience enough, thank you! I had my colours, style analysis, wardrobe edit & online personal shop done by Charlotte and it's honestly been the best experience ever! Charlotte was calm, honest and quite brilliant. She gave me a clear guide on how to style things I already had. Choosing the online personal shop was also perfect for me - with two small children I simply didn't have the time to spend in the shops. And then there was the LookBook Charlotte created for me, it is amazing! Choosing outfits for both work and weekends is no longer a stress.
Charlotte has a natural gift for styling and design. If you're looking for a stylist who truly understands how to translate colour into personal confidence, I can't recommend Charlotte enough. Having my colours done was not only fun, it was very educational! She guided me through the palette with ease and helped me find language to define my style. I feel the session gave me 'permission' to play with bold colours I may have previously avoided. As a pre-loved shopper this is really valuable - it has turned the hunt for pre-loved pieces into a much more intentional process. I've booked in for my wardrobe edit next and I can't wait!
I'd recommend Charlotte to everyone looking to refine their style and gain that extra confidence in knowing your outfit definitely hits and is right for you and your individual colours. I LOVED getting my colours done with Charlotte Linacre. Going in I was confident I knew what style of clothes suited me, but I couldn't place why some pieces made me shine and some just didn't. Charlotte has such a kind relaxed presence and made the whole process so much fun. I can now shop for new clothes with confidence and won't buy pieces again I end up never wearing as something was just not quite right about them.
Calm, refined, personal and trustworthy.