Personal Styling · London

Feel confident and empowered in a wardrobe and style you truly love.

Helping women build wardrobes that align with who they are now and where they're going.

Charlotte Linacre - Personal Stylist

Calm · Refined · Personal · Trustworthy

Style Foundations. Colour Analysis. Wardrobe Edit. Personal Shopping. Body Shape Analysis. Style Identity. Signature Experience. Based in London. Style Foundations. Colour Analysis. Wardrobe Edit. Personal Shopping. Body Shape Analysis. Style Identity. Signature Experience. Based in London.
My Approach

Your Style, Your Statement.

Every item in your wardrobe represents a version of yourself. But how many of those items really dress the woman you are right now, or the woman you want to become?

My mission is to help women build stylish, effortless wardrobes, aligning your appearance with who you are.

My approach is built around five key elements that help me understand who you are, how you live and how you want to feel, so that we can create a wardrobe that feels effortless, authentic and entirely your own.

CONNECTUnderstanding who you are and where you're going.
CLARIFYDefining the style that feels unmistakably you.
CURATECreate a wardrobe with intention and purpose.
CREATEBringing your style to life, effortlessly.
CONTINUEGiving you the confidence to make it on your own.

Five elements. One completely individual approach.

Personal style isn't about becoming someone else, it's about feeling more like you. You feel lighter, more confident and truly yourself.

How Charlotte Linacre can help you

How I Can Help.

Does any of this sound like you?

  • You feel disconnected from your wardrobe, but you can't work out why? Maybe the clothes you have simply don't represent the life you live anymore.
  • A wardrobe full of clothes, but still have nothing to wear.
  • Stuck in a style rut, always reaching for the same outfits time again.
  • You get stressed and overwhelmed every time you have an event to attend and need to find an outfit.
  • Your career has reached new heights and your wardrobe needs to keep up. It's time to redefine your professional wardrobe.
  • You've taken time out of work and now you are returning, it's time to focus on you and your ambitions, but your wardrobe does not reflect that.
  • You don't have the time to think about what you wear, but you know you want some help to make you feel good.
  • You know that if you look good, you feel good and you want to rediscover that feeling.
  • You don't like shopping.
  • The more milestone birthdays you hit, the less your wardrobe feels like you and it's time for a reset.
  • Your body has changed and you want to dress the new you, but are struggling with where to start.

This Is Where I Come In.

Many women I have worked with have tried to solve the problem themselves. Throwing out half of their wardrobe, shopping for replacements, listening to the noise on Instagram of what to buy and how to style it, and yet they still end up with the same problem - nothing to wear and feeling disconnected from their outfits. This is a style identity problem.

Style is not a one size fits all formula. It is a personal formula, and until you have discovered yours, your wardrobe is not going to serve you.

Together, we'll work to create your desired Style Identity and create a refined wardrobe that reflects who you are, feels effortless, flatters your body, works for your lifestyle and allows you to feel confident every day. Every piece in your wardrobe will work for you and I will give you the tools to understand how and why.

You will have clarity and confidence in your style. And you will be able to dress yourself for any occasion.

Working with a Personal Stylist is an investment in yourself. What better investment than that!?

Book a Free Consultation

Find the right service for you.

Whether you're fed up with never knowing what to wear, ready for a personal style reset, or looking to elevate your professional image, every service is tailored to you.

Get In Touch
Style Foundations

Colour Analysis

Discover the colours that enhance your natural features and elevate your look every day.

£180 1.5 hrs · In person or online
Style Foundations

Style Identity Discovery

Understand what suits you and define your personal style. Once you know what YOUR style is, you will no longer get stressed when getting dressed.

£220 2 hrs · SW London home, your home or online
Your Wardrobe

Wardrobe Edit

Refresh and refine your wardrobe so it works effortlessly for your life.

From £425 4 hrs · In your home or online
Your Wardrobe

Wardrobe Restyling

Transform what you already own into fresh outfit combinations that feel new again.

£275 2.5 hrs · Home or online
Shopping & Styling

Personal Shopping

A guided, stress-free shopping experience to build a wardrobe that truly works for you.

From £425 4 hrs · London or online
Shop from Home

Online Personal Shopping Edits

A curated selection of pieces, styled and ready for you to shop from home.

From £250 Focused, Seasonal, Signature or Event Dressing
Group Experience

Colour & Style Experience Events

Gather your favourite women for an experience they won't forget.

POA Birthdays · Hens · Wellness · Mother & Daughter

Want the full transformation?

If you know you are ready for your style transformation and want to get moving fast, a package is the option for you.

All packages can be bespoke. We start with a free call to discuss your needs and decide what is right for you.

The Style Foundation Colour Analysis + Style Identity + Body Shape Analysis · One 2.5hr session £345 Discover More →
The Wardrobe Reset Colour Analysis + Style Discovery & Body Shape Silhouette + Wardrobe Edit + LookBook · 1-2 sessions £750 Discover More →
Most Popular The Signature Experience Colour Analysis + Style Discovery & Body Shape Silhouette + Wardrobe Edit + Personal Shop + LookBook + 1 month of styling support £1,195 Discover More →
Enquire About a Package

Go to Work. Stand Out. Succeed.

Your personal style is a powerful part of your professional brand.

1:1 Service

Corporate Personal Styling & Workplace Brand Identity.

Show up with confidence, credibility, and a professional image that effortlessly works for you.

Whether you are advancing to leadership, changing roles or simply looking to elevate your professional presence, we'll develop a wardrobe that aligns with your industry, lifestyle and personal brand.

This is a bespoke service and the transformation can be completed in as little time as one week.

  • Do you need to define your work wardrobe?
  • Has your work wardrobe not progressed in line with your career?
  • Are you trying to progress in your career and want to look like the best version of you?
  • Are you fed up of wearing the same outfits to work and need a reset?
  • Are you returning to work following leave?
  • Looking for a new job and want to make an impact upon first impression?
  • Do you find you're often stressing over what to wear for work, networking or corporate events?

What's Included

  • A questionnaire to understand your professional environment, achievements and goals
  • Colour Analysis
  • Personal brand and style discovery
  • Workplace style strategy
  • Wardrobe audit & outfit planning
  • Targeted shopping recommendations
  • Personal Shop: online or in person
  • Post personal shop styling session
  • Personalised Wardrobe LookBook
  • 2 months of styling support on speed dial
£1,750
Keynotes & Events

Corporate Speaking & Event Partnerships.

Elevate your next corporate event or offer your club members something memorable.

Transform your next conference, client event, team development day or private members club event offerings, with an inspiring keynote on personal style, personal brand, executive presence, style, trend and colour psychology.

Inspire Confidence. Strengthen Presence.

In today's world, a strong personal brand is no longer reserved for public figures, it is an essential career asset for professionals at every level.

Keynote Topics Include

  • Executive presence and the power of first impressions
  • Style ID and how to achieve your desired look
  • Looking good, to feel good
  • Building a personal brand that reflects your expertise and values
  • The psychology of colour and its impact on perception and influence
  • Creating a professional image that inspires confidence and credibility
  • Style as a leadership tool
  • Developing confidence from the inside out
  • Authentic visibility and personal impact in the workplace

Sessions are tailored to your organisation's objectives and audience, leaving attendees feeling energised, empowered and equipped with strategies they can use immediately.

Available as keynote presentations, leadership events, women's network programmes, client events and corporate wellbeing initiatives.

Get In Touch Pricing on Request
Charlotte Linacre
20+ Years
Fashion Industry

I want to make my clients feel good about themselves. Everyday.

Life is short and we all deserve to look and feel like the best version of ourselves.

We compare ourselves, our bodies change, we try things because other people have them, we listen to so much noise and the doubt sets in. Often your wardrobe is the first place this shows.

After a successful 20 year career in fashion buying for some of the UK's biggest womenswear retailers, dressing thousands of women I had never met, I decided it was time to start working with these incredible women directly.

What I have become most interested in within Personal Styling is why we choose to wear what we do and how directly what we wear can affect us.

I truly believe in the power of clothing and my goal is to help as many women as I can to find their Style ID, giving them the knowledge and tools to be able to move forward with complete confidence in their style.

Becoming a mum was a turning point for me. I was starting not to recognise the person at home everyday. So, I began to see getting dressed not as routine, but as a form of self-care, something that could shift my mood and set the tone for the day. Feeling put together, even on the most chaotic of days, helped me feel like the new best version of myself again. I looked better and I felt better.

Later, a career shift brought a new chapter and once again, it was my wardrobe that gave me the confidence to step into it, knowing who I was and what it was I wanted from life.

That's truly when I understood the power of style and I have wanted to help other women discover this power since.

Style isn't one single universal formula. It's personal and should feel natural, effortless, and completely you.

Charlotte Linacre signature

What my clients say.

"

If you're thinking of working with Charlotte you should do it, my work wardrobe has never looked or felt better. The whole experience was personal, polished and genuinely great. She started with my colours, which was such a fun eye opening process. I now understand exactly what shades work for me and why. She has a great eye and made it easy to see what to keep, what to ditch and any gaps to fill. Everything was finished off with a beautiful styling options book I can refer back to whenever I need it.

L
Leah, 37
Managing Director
"

I finally feel like me and love getting ready for the day. I can't recommend Charlotte enough. If you're thinking about it, you won't regret it. I'm SO pleased I worked with Charlotte, it's been game changing for me! No more meltdowns when I'm getting ready, or feeling completely lost with what to wear feeling like I have no outfits, yet my wardrobe was overflowing. I feel like a weight has been lifted! Charlotte's help to find my style has been incredible. I now have a wardrobe of clothes I love and so many outfit combinations.

L
Layla, 40
Digital Marketing Consultant
"

I loved the experience and would highly recommend it to anyone who similarly hasn't considered their best colour matches and who may need help in adding some fresh new pieces to their wardrobe. Charlotte performed a colour analysis for me and it was the first time I've ever considered how colours influence my appearance and style. She was so thorough in explaining the process. After we met, Charlotte pulled many looks from some of my favourite brands and I can't wait to build on my wardrobe with my new knowledge in mind.

B
Bella, 35
Education Policy Researcher
"

I cannot recommend this experience enough, thank you! I had my colours, style analysis, wardrobe edit & online personal shop done by Charlotte and it's honestly been the best experience ever! Charlotte was calm, honest and quite brilliant. She gave me a clear guide on how to style things I already had. Choosing the online personal shop was also perfect for me - with two small children I simply didn't have the time to spend in the shops. And then there was the LookBook Charlotte created for me, it is amazing! Choosing outfits for both work and weekends is no longer a stress.

N
Neecol, 38
Make-Up Artist
"

Charlotte has a natural gift for styling and design. If you're looking for a stylist who truly understands how to translate colour into personal confidence, I can't recommend Charlotte enough. Having my colours done was not only fun, it was very educational! She guided me through the palette with ease and helped me find language to define my style. I feel the session gave me 'permission' to play with bold colours I may have previously avoided. As a pre-loved shopper this is really valuable - it has turned the hunt for pre-loved pieces into a much more intentional process. I've booked in for my wardrobe edit next and I can't wait!

A
Ali, 42
Vet
"

I'd recommend Charlotte to everyone looking to refine their style and gain that extra confidence in knowing your outfit definitely hits and is right for you and your individual colours. I LOVED getting my colours done with Charlotte Linacre. Going in I was confident I knew what style of clothes suited me, but I couldn't place why some pieces made me shine and some just didn't. Charlotte has such a kind relaxed presence and made the whole process so much fun. I can now shop for new clothes with confidence and won't buy pieces again I end up never wearing as something was just not quite right about them.

J
Jess, 40
Senior Lawyer
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Calm, refined, personal and trustworthy.

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